4 WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

PLANNING: Viewer Profile/Target Audience

Here is a Slideshare I did on on How Brands Profile Audiences. (The bizarre name, Ting Ting Uno, is to protect it from being copied by other A Level students)

Ting Ting uno from freddiehowe

Who is my primary target audience?

My primary target audience are people how enjoy everything from horror movies to historical dramas. My film is appropriate for all nationalities, all genders but from the ages of 15 to around 40+. This is because our film opening targets all horror/thriller movie fans therefore we need a very large age range as we don't want to focus on a specific age group. I believe that you will be more successful if you focus on a large interest age range to cater for all ages. Although I think we are slightly more interested in younger viewers as it is easier to catch their attention and to get them to spend their money on our products as they have a very narrow mindset and don't really think about what they are spending their money on.

What makes my film stand out from the competition?

What makes my film stand out from the competition is that the idea behind it is unlike any before. Here is my treatment for our movie opening:

The year is 1959. People are still recovering from the events of World War 2. When young Mrs Erica Cliffton had her husband taken from her, because of government secrets, she goes to a private detective, Mr Clyde Boggart, for help. WOMAN describes tells DETECTIVE about what she thinks has happened to her husband and about his clandestine government work. WOMAN believes that her husband is being held against his will at the 'asylum' where this secret government work took place. 

As WOMAN is describing her husbands disappearance it cuts to a voice over and depicts the disgraceful things that are happening in the asylum and depicts the actual kidnapping. DETECTIVE is reluctant to go to the asylum but goes anyway to honour their agreement. 

When DETECTIVE arrives at the asylum he sees that it is completely abandoned and has been for quite some time. He breaks in and discovers hell on earth. He uncovers the secrets that WOMAN'S husband was kidnapped for trying to reveal. In the asylum he sees the what these government secrets have done to people. He spends his time fighting for his life against crazed and tortured victims of secret government experimentation. 

Why should audiences watch my film?

Audiences should watch my film because it is so unique. No other film has a plot as extraordinary as our film does. 

Here is my Audience Viewer Profile:

NETFLIX is on this viewer profile because nowadays if you want to watch a movie at home, this is the place you go. You can stream thousands of movies to your TV or computer and many other devices. I think that because most people use Netflix it automatically fits into the viewer profile.
ODEON is the main cinema chain in the UK and everyone knows Odeon. This is where I would picture our film if it were a proper full length feature film. This relates to our target audience because if we really grabbed the attention of our target audience during the distribution period this is where they would go to watch it, they wouldn't wait until they could watch it at home.
CONSOLES are on the profile because our target audience has a very large a range and if we are thinking about the younger portion of our target audience then you would assume that they are regularly using some sort of gaming console as it is one of the most popular forms of entertainment in youth culture.
iPHONES are on the profile for more generalisation. Most people have iPhones therefore most of our target audience will be on iPhones as well. dd
POPCORN is another thing that relates to the cinema. When you go to the cinema you get popcorn, it's as simple as that and if we want to think of our film as a cinema worthy film then we need to think about the cinema goers within our target audience.
EMPIRE MAGAZINE as our target audiences age varies a lot I think that Empire Magazine caters more towards the slightly older portion of our target audience as the people who want to read in depth about the movie industry and specific movies must have an matured interest in the industry.
RATED 15 our movie is rated 15 because of the violent horror aspects of the movie.
SOCIAL NETWORKING LOGOS this is to attract the younger portion of the target audience as social networks are dominated by people aged 13 to 25, the younger generations. 
SHUTTER ISLAND is on my viewer profile because it was what sparked the original idea behind our film opening. A detective investigating an asylum of some sort only to realise that he is in extreme danger.